January 2022 marks the start of the new International Fresh Produce Association (IFPA), the global trade association representing the entire fresh produce and floral supply chains. 

“The challenges we are facing today span the entire consumption continuum from food insecurity on one end to food waste on the other,” said IFPA Co-CEO Cathy Burns. “From changing climate patterns to shifting geo-political environments, we understand that the stakes have never been so high not only for the livelihood of our industry – but for the world. The fresh produce industry offers solutions to almost every major global health and economic challenge, and we are looking forward to welcoming others to join our efforts.”

IFPA is a new association formed under the leadership of the two previous leading fresh produce and floral associations, United Fresh Produce Association and Produce Marketing Association. 

IFPA will serve to advocate nationally and globally for the fresh supply chains through government advocacy and leadership especially in the North American market. The association will also continue to grow connections within the industry and between the industry and the world for the better outcomes of both.  

“Our association is not only for our members, but it is also driven by the engaged leadership of our volunteer leaders as well,” said IFPA Co-CEO, Tom Stenzel. “We were thrilled to receive more than 1000 applications from volunteers across the industry, a sign of support for our association, but also an indication of the enthusiasm and urgency that our industry feels about the role we have to play in today’s global environment. We exist to create a vibrant future, not just for our industry, but for all.” 

For more information about the association, visit www.freshproduce.com. 

Source:   International Fresh Produce January 3, 2022 news release