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Michael Ferguson, a seasonal vineyard worker from Jamaica.
Michael Ferguson, a seasonal vineyard worker from Jamaica.

The early summer edition of the LBCO's popular Food & Drink magazine hit shelves across Ontario in May 2024. The magazine featured a full-page ad highlighting the More than a Migrant Worker (MTAMW) campaign and Michael Ferguson, a seasonal vineyard worker from Jamaica who works at Malivoire Wine Company in Beamsville. 

 

The most recent edition of Food & Drink released in mid-June, as the LCBO’s summer issue, featured Delroy Martin, a seasonal apple farm worker from Jamaica who works at Nighthawk Orchards in Meaford. Both the early summer and summer editions are highly sought after by the magazine’s readership. 

 

The placement of these ads by the Ontario Fruit and Vegetable Growers' Association (in a project partnership with Farm & Food Care Ontario and many OFVGA members) boosts the successful MTAMW campaign. The campaign is aimed at sharing stories of the men and women who grow our food while answering people's questions about seasonal workers in the fruit and vegetable industry. More photo shoots are planned for the summer months.



Food & Drink is one of Ontario's most widely-read magazines, with a total readership of 2,748,000/issue.

 

Source:  Ontario Farm & Food Care July 5, 2024 newsletter

 

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Submitted by Karen Davidson on 5 July 2024