With the continuing COVID-19 crisis, the United Fresh Board of Directors is launching United Fresh LIVE!, a new, freevirtual event that will connect customers, suppliers and colleagues across the industry.

“During these past few weeks, we’ve all learned something about connections,”said United Fresh president & CEO Tom Stenzel.  “While we can’t wait to join with industry friends again in person, we’ve also realized that we’re connecting today in new ways.  We’re all online, with video streaming, face-to-face chats, and group interactions that, just a month ago, we didn’t know how to do.”

United Fresh 2020 LIVE! will debut the week of June 15, 2020 and will feature live keynote presentations, roundtable discussion groups, networking interaction among different communities, and a robust expo floor where exhibitors and attendees can share information, view videos and other content, chat live and make the same connections one would at an in-person event.

“In the coming days, United Fresh will be working with our exhibitors and sponsors to build out our virtual platform that delivers live experiences, valuable content and new connections to industry members around the world,” said Danny Dumas, senior vice president, Del Monte Fresh Produce, and chair-elect of United Fresh.  “United Fresh LIVE! is a testament to the quick-pivot thinking to ensure that our industry can continue to gather and thrive, even in these unprecedented times.”

Source:  United Fresh Produce Association March 31, 2020 news release