Nature Fresh Farms is expanding its sales team, welcoming three new key account managers and aligning its team with growth in sales and retail partnerships.

“The business has grown rapidly since its infancy,” states Zanelle Hough, director, sales, Nature Fresh Farms. “Seeing exceptional growth and expansion across facilities, category offerings, and partnerships, the growth of our sales team is reflective of the evolution of the business.”

Tom Coleman joins Nature Fresh Farms most recently from Del Monte Fresh Produce, bringing with him extensive understanding of the retail, food service and sales landscapes.

Dale Milison, an experienced account manager with 14 years in the produce industry, is poised to assist Nature Fresh Farms clientele with the growth of new and existing programs applying his expertise to identifying business opportunities, aid inventory management and provide action plans and sales forecasts for instrumental sales growth for retail and wholesale accounts.

Thomas Matier is assuming a new position within Nature Fresh Farms, utilizing his background and experience in a variety of strategic roles including sales and category, commodity, and quality management to bring fresh insights and focused resolve to new and existing partnerships.

The Nature Fresh Farms team will be at booth 1015 during the upcoming SEPC Southern Exposure tradeshow in Orlando, Florida March 2-4, 2023.

Source: Nature Fresh Farms Feb 13, 2023 news release