The Little Potato Company, the number one creamer potato company in North America, has unveiled a new brand look and feel. The new visual identity features modern, vibrant, fresh colours and a new logo. The rebrand also includes new family-friendly packaging with updated product names, new brand characters, a refreshed website and social channels and a new digital ad campaign.

“We did extensive research to deeply understand our consumers, and what they care about is feeding their families with healthy, easy meals and finding moments of connection and joy together, said Angela Santiago, CEO and co-founder of The Little Potato Company. “We refreshed the brand with a new brand promise, to bring little moments of happiness to busy families. We bring that to life in every element of our relaunch, from the colourful logo, to our characters, and our heartwarming ad campaign.”

The new packaging is designed to stand out on shelf, with a clear window to spotlight the fresh, whole food within. The new packaging further brings the brand’s positioning to life by highlighting key differentiators, such as the easy prep with no need to wash or peel, and the short cooking time, in as little as five minutes, as well as cooking methods – such as air frying – to make preparation even easier. Additionally, it includes a family message from the brand’s father-and-daughter founders and sustainability messaging about the family farms. The refresh includes simplified product names with the prefix “little,” to reinforce the branding and highlight the size of potatoes, along with the colour/varietal or flavour.

Source: Little Potato Company March 15, 2023 news release