Interpoma 2020 will be changing its look and become “Interpoma Connects 2020: Digital Days for the Apple Economy,”  two days of events and webinar on November 19 and 20.  The new format foresees the traditional international Congress available  both online and in person, “Interpoma Future Hub,” a digital platform to promote international start- and scaleups, and new events as “Interpoma Business Match,” a virtual matchmaking platform for companies and customers in collaboration with the European Enterprise Network and the Chamber of Commerce of Bolzano.

In the last few years Fiera Bolzano, along with the collaboration of customers and partners, has invested a great deal in the internationalization of Interpoma reaching during the 2018 edition, 20,000 visitors and 460 exhibitors from 74 and 24 countries worldwide.

“Over the years we have done everything possible to give Interpoma an international aspect together with our partners and customers,” says Armin Hilpold, president of Fiera Bolzano. “At the end of the day this element is crucial. However, the international character of Interpoma is also essential in the world of apples where South Tyrol is a leader on the world market. Hence the decision for a new, internationally accessible digital format.”  

Plans are for the traditional fair to be held November 4 to 16, 2021.

Source:  Interpoma August 5, 2020 news release