The BC Blueberry Council has launched its newly refreshed logo, marking an important milestone in the Council’scontinued commitment to supporting, strengthening, and advancing British Columbia’s blueberry industry.

The new logo represents more than a visual update. It reflects the Council’s evolving role as a connector and advocatefor the entire blueberry ecosystem, including growers, packers, researchers, and industry partners, who collectivelycontribute to the success and sustainability of BC blueberries at home and abroad.

Designed with clarity, balance, and longevity in mind, the refreshed identity maintains strong ties to the Council’s rootswhile embracing a modern, forward-looking approach. The updated look symbolizes growth, collaboration, andinnovation, values that continue to guide the Council’s work across research, industry engagement, education, andmarket development.

“This refreshed logo reflects who we are today and where we’re headed as an industry,” said the BC Blueberry Council.“It represents unity across the blueberry sector and our shared focus on long-term growth, research-driven decision-making, and strong industry partnerships.”

The new logo will be rolled out across all BC Blueberry Council platforms, including its website, digital communications,events, marketing materials, and industry outreach initiatives in the coming weeks.

The BC Blueberry Council remains dedicated to supporting growers, advancing research, and fostering collaborationto ensure the continued success and resilience of British Columbia’s blueberry industry.

For more information about the BC Blueberry Council and its initiatives, please visit www.bcblueberry.com

Source:  BC Blueberry Council January 28, 2026 news release