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May 22, 2023


The U.S. Highbush Blueberry Council (USHBC) has launched the BerrySmart Insights platform for fresh blueberries, an automated, voluntary production and historical price database that more accurately measures production, inventory and pricing, with a weekly report on supply, demand, inventory and shipments. A key strategy in USHBC’s 2021-2025 Strategic Plan, industry access to data and insights through this platform will help growers and marketers become more efficient, resilient and innovative, leading to continued blueberry industry growth.


“The launch of our world-class data platform highlights USHBC’s commitment to bring added value to blueberry industry stakeholders,” said Joe Vargas, USHBC director of business intelligence. “Our vision for BerrySmart Insights is to innovate and revolutionize the industry by leveraging more comprehensive and timely market data to drive profitability and growth for blueberries.”


The BerrySmart Insights Fresh platform, which provides new, expanded access to deeper data and insights is exclusive to marketers and growers who have committed their participation and contribution of data, and whose leadership and support were critical in the development and launch of the full platform: 



  Berry Fresh


  California Giant Berry Farms




  Family Tree Farms


  H&A Farms


  North Bay Produce


  Wish Farms



USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers and importers.



Source:  U.S. Highbush Blueberry Council May 22, 2023 news release


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Submitted by Karen Davidson on 22 May 2023