Bonduelle Americas, the leader in canned and frozen vegetable processing is launching its new brand Nortera after 65 per cent of Bonduelle Americas Long Life's shares were acquired by Fonds de solidarité FTQ (32.5%) and Caisse de dépôt et placement du Québec (32.5%) on June 30. The Bonduelle Group will retain 35 per cent of the new entity's shares.
Nortera’s recently established head office is in Brossard, Québec.
In an earlier report, Dany Pelletier, executive vice-president, investments at the Fonds de solidarité FTQ, said: “The transaction involving Bonduelle Americas Long Life, the Fonds and its partners will become one of the most significant in the Québec food industry. It will allow the company to continue its North American expansion while maintaining a crucial headquarters here.”
Daniel Vielfaure, Nortera’s general manager commented: "This new chapter ushers in a bright future for a new brand that's built on a solid foundation. Nortera is a name that reflects the North American regions where we harvest and grow our vegetables, our connection to the land and soil where our food is grown, and a new era of forward-looking prosperity. We're thrilled to form this partnership with two of Québec's major financial shareholders, FTQ, CDPQ and the Bonduelle Group.”
For the new logo, the distinctive letter N is made up of chopped and ready-to-cook vegetables. The colours and shapes are inspired by the variety of vegetables the company produces. The brand platform and all its components reflect the freshness and bounty of the North American land.
With annual sales of $1.15 billion, Nortera operates 13 processing plants in Canada and the United States, dedicated to preparing canned and frozen vegetables. Familiar brands are Arctic Gardens and Del Monte.
Source: Nortera October 28, 2022 news release