Nature Fresh Farms, based in Leamington, Ontario, has launched Yoom, a two-bite, deep purple tomato for culinary enthusiasts. it has an intensity and range of flavour from savoury to fresh to a hint of plum-like sweetness.

“The Yoom is the perfect complement to our existing tomato offerings,” explains Matt Quiring, senior vice-president, sales and marketing, Nature Fresh Farms. “Its full and complex flavour, matched with its small size, crisp texture and juicy interior provide a well-rounded tomato that will appeal to many consumers.”

With high levels of antioxidants, anthocyanin and lycopene –indicated by its distinguishing deep purple hue --  vitamins A and C, magnesium, potassium, and a good source of fiber, the Yoom is an ideal choice for health-minded individuals looking to boost their nutritional intake.

Source:  Nature Fresh Farms November 8, 2022 news release