Naturipe Farms has launched its third season of the greenhouse strawberry program. With new investments in expanded acreage, cutting-edge growing techniques, and more flavourful proprietary varieties, the company expects to quadruple its supply of premium greenhouse strawberries during the 2024-2025 season.

Grown in the controlled environment of Naturipe's greenhouse in Tepatitlán, Jalisco, these strawberries are cultivated using sustainable practices designed to minimize environmental impact. The greenhouse is powered by 100 percent solar energy, ensuring that the entire operation meets the company's sustainability standards. Additionally, the facility features an advanced temperature-control system, a closed-circle recycled water system, and a comprehensive fertility program to promote healthy, pesticide-free fruit with minimal resource consumption.

"We are always exploring new ways to improve both product quality and environmental stewardship," said Jerry Moran, vice president of sales at Naturipe Farms. "The expansion of our greenhouse program is a direct result of our commitment to providing a high-quality product, while also leading the way in sustainable growing practices. This investment will not only benefit retailers and customers but will help us continue to flourish in the berry industry."

With limited supply from October to March, greenhouse strawberries provide retailers with a premium seasonal product to boost sales during the winter months. The clear packaging shows the vibrantly red berries, highlights the "Greenhouse Grown" label, and emphasizes the sweet and flavourful nature of the product, enhancing its appeal on the retail shelf.

The company's greenhouse strawberry program is a step forward in berry production, providing retailers with an exclusive, high-demand product for the winter months. Retailers looking to take advantage of this premium offering can expect fruit with a longer shelf-life and consistent quality.

Source: Naturipe December 10, 2024 news release