The Ontario Craft Cider Association (OCCA) is launching a new industry growth strategy that aims to significantly multiply its impact. OCCA has slated the aspiring but attainable goal of increasing production from six to 30 million liters per year by 2030.

"We believe that this strategic plan represents a major milestone in the growth and development of the craft cider industry," said association chair, Matt Dixon. "Through sector and consumer research we are poised for innovative and transformational expansion that will significantly increase the footprint of our impact on the Ontario economy." 

The strategy identified four key pillars for advancing the industry: advocating for fairness, improving communication and building awareness, collaborating with supply chain partners, and growing partnerships. The strategy also looked at other North American craft cider markets and specifically New York State which has a $1.7 billion cider industry.  Ontario cider is truly a 100% Ontario agricultural product with Ontario growing some of the best quality apples in the world.

"Ontario Craft Cider continually wins awards at international cider competitions, so we are confident with the quality of our apples and the passion of our craft cider producers plus working closely with our stakeholders such as the Ontario Ministry of Agriculture, Food and Rural Affairs, we are writing the next success story for the Ontario Craft Beverage Alcohol industry," said Janice Ruddock, executive director of OCCA.

Though there are aspects of the regulatory environment that require calibration, the outlook presents an optimistic picture with extremely favourable trends.  Cider sales throughout Canada have steadily increased over 2020-2021 to $299 million in revenues, an increase of 1.7%.  Similarly local Ontario craft cider has experienced a steady rise in sales at LCBO from 2016 to 2020. Craft cider is increasingly popular among younger generations specifically female consumers as well as international visitors to Canada.

OCCA's 2030 goal of $30 million liters will result in: $115 million in GDP, and 1,720 in employment. 

Source:  Ontario Craft Cider Association June 27, 2023 news release