After the successful launch of Solara, North America’s first commercial greenhouse- grown melon in May 2022, Pure Flavor is set to unveil Alonna canary melons at the upcoming IFPA Global Produce & Floral Show in Orlando, October 27-29.  

“We are excited to introduce our second greenhouse grown melon this year. Our innovation pipeline continues to expand to remove the seasonality of fresh fruits and vegetables and believe that new, sustainably grown products such as Alonna canary melons, are doing just that,” said Jamie Moracci, president.

“Pure Flavor continues to expand its acreage, most recently in Leamington, Ontario with the construction of a new, lit crop 40-acre organic greenhouse & 210,000 sq ft, central packaging house to meet the surging demand from its customers. “As we shared when we launched Solara, the strategic investment in R&D is done to help grow the industry and help increase fresh produce consumption across the board,” added Moracci. 

Like Solara, Alonna canary melons are available in both bulk and multiple packaged formats. Personal in size, weighing approximately 700-800gr, the Alonna’s lunar-like interior provides a refreshing yet crisp and ambrosial experience with every bite. 

 “Canary melons are not your ordinary melon; we spent a great deal of time exploring the various product traits of the Alonna canary melon to ensure that we crafted the appropriate brand position,” said Chris Veillon, chief marketing officer. “We quickly discovered that it was the melon for every meal; breakfast – snack – lunch – snack – dinner – snack which fits into our brand product strategy. We need to ensure we are part of every eating occasion -- Alonna checked all the boxes. It’s all about creating more mouth-watering moments for our products,” said Veillon. 

 Source:  Pure Flavor October 24, 2022 news release