Wish Farms, international grower and year-round marketer of strawberries, blueberries, blackberries and raspberries based in Plant City, Florida has established a growing operation in Oxnard, California.

“This is a move that aligns well with our strategy of smart, controlled growth,” said James Peterson, vice president of sales and marketing. 

With its first season in Oxnard underway, Wish Farms began harvesting strawberries mid-January 2021 and expects volume to flow into May. 

Darwin Reich, director of California operations said: “The Frontera will be our exclusive variety for Oxnard. Quality and volume have proven favourable and in line with our expectations.” 

With this addition, the company now has operations in the three major strawberry growing regions of California: Salinas, Santa Maria and Oxnard. 

“By expanding our footprint to this third region, it solidifies our position as a California grower, streamlines supply and opens the door for a more consistent brand presence west of the Mississippi,” said Peterson. 

Source: Wish Farms’ February 16, 2021 news release