McCain Foods is joining forces with Bored & Hungry and Roblox to educate consumers on regenerative farming. The launch of Regen Fries, through virtual reality, is designed to engage next-gen consumers.

McCain’s free-to-play Farms of the Future game, integrated into Roblox, allows players to virtually grow potatoes using regenerative farming methods that improve and restore soil health.

The aim of #SaveOurSoil is to educate and engage next-gen audiences, serving Regen Fries in the spaces where they are already enjoying spending time. Brought to life through collaborations with one of the largest metaverse platforms, Roblox, and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a stage for younger audiences to better understand the challenges currently facing the farming community and the benefits of regenerative farming.

Bored & Hungry, the first restaurant to bridge the metaverse and real-life experience, will serve McCain Regen Fries at its flagship location in Long Beach, California for a limited time running through November 18. McCain Regen Fries x Bored & Hungry will be setting up pop-up locations to serve Regen Fries in Toronto November 16 – 18.

Source: McCain Foods Canada October 28, 2022 news release