RAI Amsterdam has announced that the first edition of GreenTech North America is set to take place September 23 and 24, 2026 at the Pennsylvania Convention Center in Philadelphia. This premier trade show will focus on sustainable and high-tech horticulture solutions, bringing together major producers and growers in floral and vegetable sectors from across the United States and Canada. The goal is to showcase innovations, share knowledge, and create business opportunities in the horticulture industry.

GreenTech North America will connect industry leaders, innovators, and growers to shape the future of sustainable horticulture. With 90 exhibitors and more than 1,000 expected attendees, it offers a premier platform with a dedicated knowledge program, networking and business opportunities. Growers specializing in high-value crops such as vegetables, soft fruits, ornamentals, leafy greens, and medicinal plants are the primary audience. 
Philadelphia is strategically chosen for its accessibility to five states and proximity to key consumer markets. 

Tom Stenzel, executive director of the Controlled Environment Agriculture Alliance says: “We’re pleased to hold our fall board meeting alongside GreenTech North America 2026. As the leading trade association representing vertical farms, high-tech greenhouse producers, and their business partners, we look forward to this opportunity for industry growth and innovation."

Market research shows strong growth potential for high-tech Controlled Environment Agriculture (CEA) in North America, driven by expansion and refitting opportunities, more than 47,000 greenhouse operators and annual growth rates of 5–7%. Key stakeholders have expressed strong interest in a dedicated GreenTech event tailored to the unique challenges and innovations of North American horticulture.

Mariska Dreschler, director GreenTech Global says: “GreenTech North America is launched to meet the growing demand for a dedicated platform tailored to the region. It brings together sustainable and high-tech horticulture solutions, aiming to accelerate innovation and collaboration across the sector. Building on the success of GreenTech Amsterdam and GreenTech Americas, this new edition strengthens GreenTech’s global role in connecting the horticulture community and addressing regional needs with international expertise.”

Please find more information at https://www.greentech.nl/north-america.

Source:    RAI Amsterdam September 25, 2025 news release