The Government of Canada is investing an additional $75 million in the AgriMarketing Program over five years, starting in 2026-27. It’s a top-up to the $129.97-million program under the Sustainable Canadian Agricultural Partnership.

Under the enhanced program, national industry associations in the agriculture, fish and seafood sectors, seeking to build on Canada’s existing strategy to increase and diversify markets, will be eligible for funding. Small and medium-sized enterprises may be considered to be recipients.

“In a time of global instability, it is important that we do everything we can to create and strengthen trading relationships around the world, and that is exactly what we are doing,” said Hon. Heath MacDonald, minister of agriculture and agri-food.

Quick Facts

• -  The AgriMarketing Program supports targeted activities to promote Canadian agri-food products as safe, sustainable, and high quality, building Canada’s reputation abroad. It funds trade missions, international exhibitions, market research, branding campaigns, exporter training and advocacy to reduce trade barriers and seize new opportunities.
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• -  With over half of the value of Canadian agricultural production being exported, trade is critical to the viability of the sector and the health of the broader Canadian economy.
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• -  Canadian agri-food exports are, in large part, concentrated in and depend on a small number of key markets. Currently, 83 per cent of agriculture and agri-food exports (by value) are shipped to five markets (i.e., China, Europe, Japan, Mexico, and the United States), and two commodities (i.e., wheat and canola) account for almost 25 per cent of those exports.
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• -  Canada’s global exports of agriculture and agri-food in 2024 overall were $92.2 billion in 2024, compared to $91.6 billion in 2023.
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• -In 2024, Canada exported nearly $100.3 billion globally in agri-food, fish and seafood products combined. In 2023, that number was $99.2 billion.

Source:  Agriculture and Agri-Food Canada September 26, 2025 news release