The Quebec Produce Marketing Association (QPMA) recently launched its new “I love 5 to 10 servings a day” campaign at a networking event. QPMA president Stephan Schmekel unveiled four brand-new visuals that include the well-known heart figures, plus a new slogan: “Mettez-y du coeur!” (Put your heart into it!). The campaign will appear on numerous billboards in Montreal, Quebec City, Trois-Rivières, and Sherbrooke, and on many websites as well, including lapresse.ca, tou.tv, ricardocuisine.com, telequebec.tv – plus a generous helping of social media 
visibility with Facebook ads.
   

A networking event in late April helped raise more than $20,000 for the “I Love” campaign. Since its original launch in 2004, the campaign has developed and distributed a wide assortment of simple, practical tips to help Quebecers get interested in eating more fruits and vegetables. These can be found on the “I Love” website along with bushels of information about fruits and vegetables, their particular benefits, what a “serving” means, plus food guides, adaptable information tools, and favourite recipes by produce industry professionals. The campaign also has a lively Facebook page that’s packed with tantalizing food facts and practical advice for a supportive community of some 18,000 fans.

Source:  Quebec Produce Marketing Association news release