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November 06, 2023

Agriculture in the Classroom Canada (AITC-C) welcomes Mathieu Rouleau to lead the organization as executive director effective November 6.  


Based in Québec, Rouleau brings a combination of leadership, agriculture and finance experience to the role. While working in the finance sector, he co-founded École-O-Champ, a non-profit organization dedicated to agricultural education and AITC-C's member organization in Québec. With a background deeply rooted in agriculture, Rouleau grew up on a dairy, cash crop and maple syrup farm and holds a Bachelor in Agricultural Economics, Agricultural Business and Agronomy from McGill University.  


After starting École-O-Champ as a student project, Rouleau has grown it into a well-recognized organization, successfully growing the budget tenfold, expanding youth experiences throughout Québec, and cultivating a motivated and engaged team. In his new role with AITC-C, Rouleau will focus on implementing a new three-year strategic plan and continuing to build strong relationships with the agriculture and food industry to allow AITC-C to grow and thrive.  


In 2022, AITC-C and its member organizations provided more than two million student learning experiences through programs and initiatives across the country. AITC-C recently released its annual progress report at



Source: Agriculture in the Classroom November 6, 2023 news release


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Submitted by Karen Davidson on 6 November 2023