There’s a buzz in British Columbia’s cherry orchards this spring, and for good reason: growers across the province are heading into one of the most promising seasons in years. With healthy trees, ideal growing conditions, and strong fruit development, excitement is building for the 2025 harvest—expected to begin in the southern Okanagan in mid-June and continue through the end of August.

Canadian sweet cherries are prized for their flavour, colour, and natural sweetness—and for many, they’re a true symbol of summer. With the first cherries expected to arrive in stores in time for Canada Day, anticipation is growing across the country for what is shaping up to be a strong and flavourful season.

“The orchards are looking fantastic,” says Sukhpaul Bal, chair of the BC Cherry Association. “The trees are strong, the fruit is developing beautifully, and we’re seeing all the signs of a high-quality, well-timed harvest. Growers are feeling energized and optimistic.”

The BC Cherry Association will once again celebrate the season with the 3rd annual Canadian Cherry Month (July 15–August 15), encouraging Canadians to choose local, enjoy the harvest, and support the growers behind every bite.

In addition to a national consumer promotion with fun, cherry-themed prizes, a health-focused educational initiative, and a retail support program, this year’s campaign will spotlight the people behind the fruit with the theme “I Farm For”—a storytelling initiative that puts a face to Canadian cherry farming. Through personal stories and behind-the-scenes content, the campaign will celebrate the passion, resilience, and fierce Canadian pride that drive BC growers to bring the best cherries to market each year.

For more details about the 2025 Canadian Cherry Month campaign, visit CanadianCherryMonth.com

Source:  BC Cherry Association May 21, 2025 news release