In 2024, exports of Mexican berries, including strawberries, blackberries, raspberries, and blueberries, were reduced to approximately 529,000 tons, marking a decrease of -2.22 per cent from the 541,000 tons exported in 2023. Juan José Flores, the director of the National Association of Berry Exporters (Aneberries), noted the industry has been grappling with labour shortages, increasing input costs, and exchange market volatility.

The anticipated downturn in both export and production volumes for the forthcoming year was discussed by Flores during the Second Press Tour of Agricultural Journalism, an event co-organized by the Mexican Association of Journalists and Directors of Agricultural Media (AMEXMA) and the International Federation of Agricultural Journalists (IFAJ). He attributed the slowdown to macroeconomic factors, including the strengthening of the peso against the dollar, rising input costs, and climate change impacts.

Despite these challenges, Flores emphasized Mexico's position as a leading exporter of berries to the United States and Canada, although he acknowledged a 17 per cent decline in exports starting from the 2022-2023 period. 

For 2023, berry production in Mexico was reported at 540.980 tons, with projections for 2024 estimating a decrease to 486.881 tons. Flores also mentioned Aneberries' efforts to diversify markets, including campaigns to strengthen exports to the United Arab Emirates and Saudi Arabia, and aspirations to expand into South Korea, India, and Thailand. Despite the focus on international markets, there's an ongoing initiative to boost berry consumption within Mexico. 

Addressing sustainability, Flores highlighted the adoption of efficient irrigation techniques by some Jalisco berry producers, resulting in a 30 per cent reduction in water usage and decreased reliance on fertilizers. This approach underscores the sector's commitment to sustainable production practices.

Source:  BlueberryConsulting.com December 31, 2024