The Ontario Fruit and Vegetable Convention (OFVC), Canada’s premier horticultural event, has announced Kelle Neufeld as its new general manager, effective May 1, 2026.

With more than 12 years of experience in the agriculture sector, Neufeld brings a strong background in working with commodity boards and building collaborative relationships with growers, government, and industry partners. In her new role, she will oversee the planning and execution of OFVC.

“Having worked alongside growers for many years, I understand how important it is to create opportunities for learning, connection, and collaboration. As general manager, I’m excited to help build on OFVC’s strong foundation of delivering a high-quality event that reflects the strength and innovation of our industry,” said Neufeld.

“Kelle brings a blend of agricultural experience and proven strengths in event planning, program delivery and organizational leadership. Her skill set makes her an excellent fit for OFVC, and we are confident she will play a key role in supporting the conference’s continued success and growth,” said OFVC board president Kelly Ciceran.

Neufeld’s role reinforces OFVC’s ongoing commitment to strengthening the horticulture industry in Ontario and across Canada by providing valuable education, innovative products and services, and connecting attendees with leading researchers and industry experts.

Source:  Ontario Fruit & Vegetable Convention February 17, 2026 news release