The board of directors of Peak of the Market has appointed Pamela Kolochuk as the new CEO, effective July 9. As chief financial officer since 2017, she’s familiar with the inner workings of the company. She succeeds outgoing CEO Larry McIntosh. 

She is the holder of a CGA, MBA and Certified Change Leader designation with several years of experience in senior financial leadership. Born and raised on a dairy farm, she is attuned to the broader agricultural industry and its role as a foundation of the economy. 

The executive management team is rounded out with Tracy Shinner-Carnelley, Dave Whitmore and Mark Zachanowich.  

A Manitoba household name, Peak of the Market has marketed quality and locally-grown produce for 79 years supplying more than 100 different varieties.  

Source:  Peak of the Market July 13, 2021 news release