From May 1, 2022, to April 30, 2023, Peak of the Market Ltd. supported food security and reduced food waste by donating a total of 2,710,737 lbs of produce to various community organizations throughout Winnipeg and across Canada – a 13 per cent increase from the year prior. 

"At Peak of the Market Ltd., we believe that success is measured not just in profits, but in the positive impact we make on the lives of others,” said Pamela Kolochuk, CEO. “We’re proud to provide Canadians with safe, high-quality produce, no matter their circumstance.”  

Donated product consists of off-grade produce that does not meet retail standards, but is still healthy and nutritious. Partner organizations range from larger scale operations such as Harvest Manitoba and Second Harvest, to local soup kitchens and food banks.  

“Our food donation initiative helps divert millions of pounds of food from the landfill and is an important aspect of our overall commitment to sustainability which is all about having a positive impact on people, the environment and our community,” said Kolochuk.  

For more information on Peak of the Market Ltd.’s commitment to reducing food waste and sustainability, visit https://peakofthemarket.com/sustainability/.  

Source: Peak of the Market August 30, 2023 news release