Walmart Canada has noted that the average Canadian consumer eats about three kilograms of strawberries annually. To meet that need, the retailer will be sourcing greenhouse-grown strawberries from Mastronardi Produce, based in Kingsville, Ontario.

“We are excited to be launching Your Fresh Market-branded, greenhouse-grown strawberries exclusively at Walmart Canada,” said Kimberly Roberts, senior director, floral and produce, Walmart Canada. “This new strawberry greenhouse will enable us to offer a Canadian-grown strawberry all year long.”

“We care about the environment and the good thing about growing in a greenhouse is we use about one-twentieth of the water and one-tenth of the land of field farming,” said Paul Mastronardi, president and CEO, Mastronardi Produce, said in a Walmart-produced video.

“Customers have told us that local is really, really important to them,” said Sam Wankowski, chief merchandising officer, Walmart Canada. “It means we can get that product quicker to the customer, which is going to mean fewer trucks on the road and, ultimately, a better product for customers.”

 Source:  Walmart Canada October 13, 2022 news release