Expansion of Ontario’s greenhouse vegetable sector continues with the announcement that Leamington-based Pure Flavor is constructing a new 40-acre facility and a 210,000 sq ft centralized packhouse Distribution Center on the same site. Half of the new facility – 20 acres – will be dedicated to the company’s organic programs.

 “Our year-over-year growth has prompted us to rapidly increase our acreage and distribution network to meet the needs of both our retail and foodservice customers”, said Jamie Moracci, president.  The company added organic roma tomatoes and organic cocktail tomatoes to its line-up in late 2021. With 11 different organic items available year-round, the company can now support all purchasing programs regardless of the season. 

“The investments we are making in our infrastructure will ensure we are well positioned to continue supporting our strategic plan of not only expanding our sales reach but increasing operational efficiencies. Once completed in late fall 2022, the new centralized pack house Distribution Center will support the entire campus of Phase 1-4 that covers 115 acres of lit greenhouse vegetable production that will be growing year-round,” commented Moracci. 

The brand is at the leading edge of another important trend in organic produce: healthy snacking. According to Tiffany Sabelli, director of sales, Pure Flavor’s family-first organics program is helping provide an important boost of nutrition and flavour to homes across the country. 

The Pure Flavor team will be exhibiting at the Organic Produce Summit (OPS) in Monterey, California on July 14. To learn more visit: https://www.pure-flavor.com/OPS2022/  

Source:  Pure Flavor July 12, 2022 news release