The Canadian Produce Marketing Association (CPMA)  has hired Greg Palmer as its vice president of Trade and Market Development, a newly created role designed to strengthen CPMA’s membership offerings and expandinto new markets domestically and beyond Canada.

Palmer brings a wealth of knowledge and experience to this role, having held roles with major retailers in Canada. Greg's retail experience is well-positioned to support CPMA membership in efforts to build the Canadian marketplace.

“We are excited to welcome Greg to our team,” says Ron Lemaire, CPMA president. His expertise in produce procurement, quality control, food safety, and his involvement in our industry make him an invaluable addition to our sales support and trade development team.”

Passionate about advancing the produce industry, Greg is deeply involved in the fresh fruit and vegetable sector. He has served on several boards and committees including the Greenhouse Vegetable Industry Advisory Committee in 2022, the CPMA’s Diversity Equity and Inclusion Working Group and currently, the Ontario ProduceMarketing Association Young Professional Network Committee.

He has also participated in programs that support young professionals pursuing careers in produce as CPMA’s Passion for Produce in 2022, the International Floral and Produce Association (IFPA) Leaders in 2022 and the IFPA Young Leaders class of 2023.

His involvement in the industry has earned him awards including CPMA’s Young Professional Award 2023 and IFPA’s Emerging Leaders Program Participant and High Performance Award.

He joins the CPMA team on July 15, 2024

Source:  Canadian Produce Marketing Association June 24, 2024 news release