The Canadian Centre for Food Integrity (CCFI) has unveiled the program for the 2024 Public Trust Summit, taking place on October 23-24 at the Westin Toronto Airport Hotel. This year’s summit is  themed "Trust in Action: Cultivating Public Confidence.”

Built on the latest data from CCFI’s Public Trust Research, the program is designed to reflect key findings and address current issues.

Lisa Bishop-Spencer, CCFI executive director, emphasizes: "This year’s Summit is a game-changer in how we approach building public trust in our food systems. By focusing on active participation and actionable insights, we are setting the stage for real, impactful change. We look forward to welcoming all stakeholders as we work together to shape a transparent and trustworthy food system for Canada."

Key Highlights of the Program:

• Unveiling of CCFI's New Brand Identity: Discover the vision and values behind our revitalized brand, representing our renewed commitment to fostering transparency, accountability, and consumer trust in Canada's food systems. 

• Keynote – Dr. Samantha Nutt: Renowned humanitarian, physician, and founder of War Child Canada, Dr. Nutt will deliver a compelling talk titled "Feeding Change," addressing the critical issue of building public trust in an era of growing food security concerns.

• Insights Unveiled: Ashley Bruner, CCFI Director of Research and Stakeholder Engagement, will present the 2024 Public Trust Research Results, sharing the latest data on public perceptions of Canada’s food systems.

• Dynamic Consumer Panel – "Boomers and GenX – Influencers with More Power Than You Think":This session will explore the surprising influence of Boomers and GenX in shaping public trust and driving consumer trends in the food industry.

• Interactive Plenary Session with Ipsos – "Integrating Survey Insights": Experts from Ipsos will present the latest survey data on public trust in Canada's food systems and provide hands-on experience in applying these insights to strategic planning.

• Concurrent Breakout Sessions: Topics include "Advocates, Adversaries, and Ambivalents," exploring the diverse landscape of public perceptions within the food system.

Registration is now open. For more information and to register, please visit CCFI Website.

Source:  Canadian Centre for Food Integrity June 24, 2024 news release