Mastronardi Produce is officially launching SUNSET Pop Its bite-sized cucumbers in retail in February 2026 following their debut at the International Floral and Produce Association (IFPA) Global Produce and Floral (GPFS) show last October. The cucumbers will hit stores in a newly redesigned carrier, and visitors to the SEPC Southern Exposure show will get the first look at the new design.

Shaped to fit in a cupholder, the oval package with top seal features new film technology that helps keep the cucumbers fresh and crunchy. SEPC attendees can pop by booth #126 to see the convenient package created to make healthy snacking on-the-go fresh, simple, and easy. 

The official retail launch will be supported with TV, social media, and influencer promotions, and consumers can look for in-store promotions popping up this spring.

"Consumers are increasingly moving away from ultra-processed foods, and snacks such as Pop Its cucumbers satisfy demand for natural alternatives when it comes to snack and mealtime," said Geoff Kosar, vice-president marketing at Mastronardi. "We're making it easier than ever before to make fast, simple, healthy choices that don't compromise on flavour or texture."

SUNSET Pop Its cucumbers have been generating excitement with their convenience, flavour, and big crunch. Measuring up to two inches, Pop Its are sweeter and crisper than conventional cucumbers, ideal for dipping and on-the-go moments. 

Source:  Sunset February 13, 2026 news release