Winnipeg-based Peak of the Market donated 1,622,528 pounds of vegetables ($5,711,000 in value) to food banks across Canada in 2025. As part of its commitment to community and sustainability, Peak of the Market donates produce that can’t be sold on store shelves but is still perfectly fine to eat. 

“Our mission is built entirely around vegetables, and ensuring people can access them is fundamental to who we are,” said Pamela Kolochuk, CEO of Peak of the Market. “We want our community to know that we have multiple ways of accessing vegetables through our donation programs to food banks, and also directly through the monthly pack outs we do in partnership with the Winnipeg Blue Bombers.” 

While Harvest Manitoba is the primary receiver of vegetable donations, every week to support individuals in need, Peak of the Market runs three community initiatives to help generate additional donations: 

•  -  Farm to School, Peak of the Market’s annual school fundraising program. 

•  -  Peak of the Market’s sponsorship with the Winnipeg Blue Bombers – matching all donations to Harvest Manitoba. 

•  -  Packing Parties in partnership with the Blue Bombers, where community groups and organizations volunteer at Peak of the Market to sort, pack, and deliver donations. 

Through Farm to School, students, daycares, and families who buy bundles of produce from Peak of the Market have the option to purchase vegetables for local food banks. Last year’s participants helped move 21,383 pounds of produce to food banks across Manitoba. 

As part of its sponsorship with the Winnipeg Blue Bombers, fans attending the home games are encouraged to bring non-perishables or make cash donations directly to Harvest Manitoba. Peak matches all food donations by weight and provides two pounds of produce for every dollar donated. During the 2025 CFL season, football fans donated more than the equivalent of 111,827 pounds, which Peak matched in vegetable donations to Harvest Manitoba. 

Donations wouldn’t be possible without support from Packing Party volunteers. In 2025, volunteers during Peak Packing Parties helped move more than 120,000 pounds of produce into the community. Volunteers range from community groups, local businesses, Peak staff, Winnipeg Blue Bomber Staff and even the Winnipeg Blue Bombers themselves, who spend one afternoon each month sorting, packing, and delivering boxes of fresh produce to groups in need. 

If your organization is interested in volunteering for a Packing Party, or if you’re a non-profit or school/school division in need of fresh vegetables, please contact Peak of the Market at info@peakmarket.com to get started.

Source: Peak of the Market March 2, 2026 news release