Three new FarmFood360 virtual reality (VR) tours will soft-launch at the Royal Agricultural Winter Fair in November. The tours, funded in part by the Agricultural Adaptation Council (AAC) were created by the Grape Growers of Ontario, Ontario Greenhouse Vegetable Growers, and Northern Ontario Farm Innovation Alliance (NOFIA), and will be officially released in December.



The program resources, available at www.FarmFood360.ca, provide immersive 360-degree tours and video series that bring farms, orchards, and processing facilities directly to educators, the public, and global audiences.

Farm & Food Care Ontario’s FarmFood360 initiative aims to bridge the gap between consumers and the origin of their food. 

The development of the tours and videos have been supported by the AAC for its members since 2022. AAC support covers up to 50 percent of production costs, empowering member organizations—particularly smaller groups with limited resources—to create high-impact educational tools for classrooms, trade shows, and international markets. Completed AAC-supported projects have included partnerships with the Ontario Ginseng Growers, Ontario Apple Growers, Ontario Processing Vegetable Growers, Ontario Berries, Grain Farmers of Ontario, Ontario Sheep Farmers, and Egg Farmers of Ontario.

Rebecca Coates, executive director of the Ontario Ginseng Growers Association, described their 2025 project, “The AAC empowered us to bring the world-renowned story of Ontario ginseng directly into the homes and classrooms of over a million annual visitors at FarmFood360.ca. These videos are also proving invaluable for our international marketing efforts.”

Each tour includes an online educator guide complete with interactive student quizzes. Created in partnership with Agriculture in the Classroom Canada, these resources will go live on www.FarmFood360.ca in winter 2027 for Canadian Agriculture Literacy Month.

Source: Agricultural Adaptation Council October 29, 2026 newsletter