Pure Flavor, based in Leamington, Ontario, is launching North America’s first commercial greenhouse-grown melon. The personal-sized, green-fleshed melon is named Solara – for the tropical sun.
“After many years of research and development, we are excited to bring the first commercially available greenhouse-grown melons to market,” said Jamie Moracci, president. “While many varieties had been put through rigorous product testing since the development process began in 2014, the company has homed in on an exclusive variety that is scalable and checks all the boxes to meet product, brand, retail, foodservice, and consumer expectations.”
Partnering with Cornell University during the product development process, Pure Flavor’s R&D team was able to gain valuable insights on both product and plant health to help maximize yield and most importantly, flavour.
Mildly cool, sweet, and juicy, Solara’s are the first personal-sized, sustainably grown melons from greenhouses that use just the right amount of light, nutrition, and water to deliver the same sweet tastefully tropical flavour, regardless of the season.
“It’s paradise in the palm of your hand!” said Matt Mastronardi, executive vice-president. “Roughly 500g in weight, the sweetness and personal size of the Solara melon partners with foods such as prosciutto, shrimp, basil, mint, pistachios. Reducing food waste is a key product trait of the Solara melon as a single-serve opportunity; slice in half, easily scoop out the small seed cavity and enjoy! The new personal-sized melons are available in both single and multi-pack formats.”
The launch will be supported with digital content that includes a wide variety of recipes and a detailed ‘goes well with’ feature. For more detail, visit: https://www.pure-flavor.com/Solara/
Source: Pure Flavor May 10, 2022 news release