Trade patterns are shifting as the threat of U.S. tariffs continue to destabilize the produce industry. Greg Palmer, vice-president, trade and market development for the Canadian Produce Marketing Association, travels often to Mexico visiting with exporters and importers. When he puts on his tourist cap, he also frequents food markets. 

The Grower is Digging Deeper behind the December 2025 cover story titled Trade with Mexico: hope or hype? and speaks with Greg. He shares his observations on the ramped-up trade missions from Canada and the opportunities for specific Canadian commodities.

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