Windset Farms, based in Delta, British Columbia, is launching a brand refresh and sustainable packaging strategy. Focused on promoting its nutritious, high-quality products, including tomatoes, peppers, cucumbers and various specialty products, Windset Farms aims to captivate consumers with a fresh packaging experience.
Windset Farms has experienced tremendous growth since its inception, currently selling and marketing greenhouse production from growing regions across Canada, United States and Mexico. Windset Farms has found that simplicity holds the key to success. Chief Operating Officer, John Newell, states that, “the new packaging design gives the brand a touch of maturity, symbolic of the company’s growth, while staying true to its original art and music theme.”
Sophisticated and timeless, the brand refresh puts the focus back on the produce, the star of the show. The addition of a ladybug pays homage to Windset’s sustainable, Controlled Environment Agriculture (CEA) growing practices, while the prominent Equitable Food Initiative (EFI) or Fair-Trade logos foster customer trust - reinforcing the Windset Farms’ commitment to social sustainability, food safety and pest management.
In addition to the brand refresh, Windset continues to offer consumers more sustainable packaging options, including transitioning to monolayer LDPE bags, resulting in 20 per cent less plastic used compared to the previous pack style. The change in material will reduce plastic consumption by 108,000 lbs annually!
"We are excited to introduce our brand refresh and innovative packaging approach," said director of sales, Ryan Cherry, at Windset Farms. "With a focus on simplicity, elegance, and sustainability, we look forward to continue expanding the Windset brand.”
The new Windset Farms branded packaging will be rolled out across all product lines, commencing this fall.
Source: Windset Farms September 13, 2023 news release