FreshFleet, an innovative supply chain platform that streamlines commerce, logistics and storage for the fresh produce industry, has launched its FreshTradeDesk. This real-time marketplace anonymously connects buyers and sellers, delivering unmatched speed, efficiency and communication in fresh produce trading. Whether managing surplus inventory or fulfilling urgent demand, FreshTradeDesk empowers businesses to act swiftly and confidently, ensuring each transaction meets the dynamic needs of the industry. 

Designed for the fast-paced produce industry, the FreshTradeDesk supports qualified growers, cooperatives, wholesalers, distributors, and retailers, enabling them to instantly discover market opportunities and close deals in real time, all while keeping negotiations anonymous and streamlined. 

“The FreshTradeDesk is a significant development for the fresh produce market,” said Jonathan Leslie, president of FreshFleet. “We’ve built a platform that reduces friction, eliminates waste and empowers every player in the fresh produce supply chain to trade smarter. Whether you’re managing surplus product or quickly filling market gaps, our platform gives you a competitive advantage.”  

Key Features: 

For Sellers: Sellers can easily list their excess or available produce in real-time on FreshTradeDesk. The platform connects sellers to a pool of pre-vetted buyers across North America, helping them quickly find reliable demand. All listings, communication, and negotiations are anonymous, ensuring privacy. FreshFleet also offers optional cold storage and transportation services. 

For Buyers: Buyers can post specific sourcing needs or purchase produce directly from listings. Businesses can streamline procurement workflows and reduce sourcing time by accessing real-time supply and demand data. As with sellers, all communication, negotiations, and transactions are anonymous, offering a secure environment for trade. FreshFleet will assist in coordinating logistics, including pickup and delivery, to complete the transaction with minimal effort from the buyer. 

Secure & Verified Transactions: FreshTradeDesk independently verifies all sellers’ food safety requirements, DRC and PACA licenses, and credit ratings. Additionally, FreshTradeDesk implements an independent review process following each transaction to ensure ongoing trust and accountability within the marketplace. 

Integrated Logistics: FreshFleet’s LTL and FTL logistics network streamlines transport by removing the need for multiple carriers or brokers, while allowing shippers to monetize unused truck capacity for greater efficiency and cost savings. 

Built with input from C-suite executives, sales professionals and logistics experts with years of experience in the fresh produce industry, the FreshFleet platform is designed to address real-world challenges. 

To learn more or join the marketplace, visit freshtradedesk.com.  

Contact:

info@freshfleet.com

(855) 603-7374 

Source: FreshFleet June 17, 2025 news release