Ontario Greenhouse Vegetable Growers (OGVG), North America’s largest producer of greenhouse-grown produce, has won the Marketing Excellence Award from Produce Business for its Greenhouse Goodness digital campaign.

OGVG’s Greenhouse Goodness initiative featured seasonal landing pages and a multi-channel advertising mix of digital and print media. By focusing on engaging, content-driven storytelling, the campaign delivered a 450 per cent performance boost compared to the prior year’s seasonal page results.

A central element was the Greenhouse Goodness microsite, which offered visitors:

• A user-friendly interface to explore greenhouse-grown vegetable benefits

• Easy-to-prepare recipes showcased in interactive tables

• Fun children’s activities and educational posters

• Influencer spotlights bringing fresh produce into the spotlight

Social media channels such as Facebook and Instagram amplified reach, driving awareness and consumer interaction across platforms.

“Our growers work tirelessly to bring fresh, nutritious greenhouse vegetables to tables across North America,” said Richard Lee, OGVG executive director. “Greenhouse Goodness was designed not only to highlight the quality of our produce but to inspire healthier eating by making greenhouse grown vegetables part of everyday meals.”

Key campaign metrics included:

• 279,841 unique visitors to seasonal landing pages

• 323,885 total page sessions

• 977,537 tracked events—an average of three interactions per session

View the creative submission here