There’s more to strawberries than sweetness says Driscoll’s researchers. They’ve spent more than two years developing a sensory wheel that includes taste, texture, aroma and mouthfeel. Consumers can now buy strawberries that fit their personal preferences.

Tropical Bliss strawberries combine the classic flavour of sweet berries and light flavour notes of tropical punch, pineapple, and passionfruit. With naturally white and yellow hues, they are perfectly ripe and intensely sweet at first, balanced by a refreshing finish. 

Rosé strawberries get their beautiful light-pink hue from the traditional breeding methods used by Driscoll's team of flavour experts. Rosé strawberries have flavour notes of peach, floral and pink lemonade. Known for its extra sweet and juicy eating experience.

For berry lovers looking for an even richer eating experience, Driscoll's Sweetest Batch strawberries are part of a berry patch collection of high-flavour strawberries, raspberries, blueberries, and blackberries. Sweetest Batch strawberries are extra juicy and bursting with flavour of strawberry candy and fruit punch and are selected for their extra sweet deliciousness.

Driscoll's sensory wheels provides a guide to the art and science of berry enjoyment. With years in the making, researchers have created a process to objectively identify flavour dimensions in strawberries, blueberries, raspberries, and blackberries, including:

-  Taste: sweet, sour, salty, bitter, and umami

-  Texture: characteristics like crunchy and firm

-  Aroma: scents like lemon, mango, and tropical punch

-  Mouthfeel: physical sensations like juicy and refreshing 

Source: Driscoll’s May 24, 2022 news release