Pure Flavor, based in Leamington, Ontario, is sharing the power of greenhouse growing year-round in the brand’s quarterly Live Deliciously eMagazine. This marks the 10th edition of the award-winning series, which in this edition, titled The Power of a Greenhouse, explores how the brand's advanced greenhouse tech enables the growing of fruits and vegetables consistently year-round, regardless of weather conditions and location. 

"We want to show consumers what’s behind the glass so they can see how we are growing forward with state-of-the-art technology and sustainable growing practices”, said Chris Veillon, chief marketing officer. Throughout the eMagazine, readers can learn more about how Pure Flavor practises climate-friendly growing in its greenhouses, reducing its environmental impact and enhancing its social responsibility ー a message that resonated during recent Earth Day celebrations in late April. People who download the eMagazine can also meet some of the people behind the magic: the dedicated growers and crop specialists who work hard to produce high-quality vegetables every day. 

“We want to build trust and confidence in our brand by informing and empowering consumers to make smart choices when buying fresh produce,” continued Veillon. “We believe that when consumers know exactly how their food is grown and meet the passionate people working in our greenhouses, they can enjoy it more and benefit from its freshness and quality.” 

The eMagazine offers tips and recipes for the Ultimate Spring Brunch, which is especially helpful with Mother's Day around the corner, as well as plant-based eating tips, recipes, and more. With contributions from influencers across North America, the edition aims to inspire readers with mouth-watering recipes, such as a Vegan Shakshuka recipe from Hope Monaco, meal planning tips from registered dietician nutritionist Chelsea Leblanc, and tips for creating a positive relationship with food for wellness from Evelyn Arguelles.  

To access the eMagazine, visit https://www.pure-flavor.com/live-deliciously/ and download it for free, or download it on your eReader using Apple Books or Google Play Books. 

Source:  Pure Flavor May 8, 2023 news release