Vegpro International Inc (Vegpro), producer of Fresh Attitude-brand lettuce available in more than 2,500 retail locations across the country, will build a state-of-the-art greenhouse in Québec’s Sherrington area. This facility will be able to produce 3.5 million kilograms (7.8 million pounds) of fresh lettuce and vegetables annually, regardless of the season. 

With a surface area of 5.2 hectares (12.8 acres), the new greenhouse will be operational year-round, distributing these fresh products to Québecers as well as to residents of Ontario, the Maritimes, and the north-eastern United States. 

With an investment of more than $135 million, the company expects regular production to begin in the first quarter of 2025. Vegpro will be using these new facilities to grow crispier varieties of green and red “Crispy Teens”‑type lettuce, to be marketed under a brand separate from Fresh Attitude baby lettuces, and will also be adding other types of vegetables to its production. Thus, the company will diversify and expand its existing range with a new offering of products with distinctive textures and tastes. 

This major and modern greenhouse project, based on cutting-edge technologies, will mainly be built by Québec suppliers such as Frare & Gallant Construction, Gobeil Dion & Associés Inc, Vermax, Laporte, Sollum, and Groupe SGM. 

“This greenhouse represents an important milestone in Vegpro’s strategy and aspirations,” said Anthony Fantin, president and CEO of Vegpro International Inc. “The ability to offer fresh produce throughout the year, in a sustainable manner and despite Québec’s harsh winters, is a long-standing project, unique in Canada, for which we have thoroughly planned its implementation. Our greenhouse complex reflects our commitment to the environment and our desire to be a benchmark company when it comes to sustainable practices. We’ll all savour the benefits!”

Source:  VegPro International May 24, 2024 news release