Hippo Harvest, a leafy greens grower whose robotics- and machine learning-powered greenhouses produce USDA-certifiedorganic greens, has announced the close of a $30 million Series C funding round led by Cox Farms, North America's largestgreenhouse operator. Cox Farms includes Bright Farms and Mucci Farms.
The investment will unlock a 30-acre expansion at a new Hollister, California facility, currently in permitting, and the development of the company's next-generation robotic growing system, expanding growing capacity from one acre todayand accelerating the commercialization of indoor-grown spinach.
The spinach commercialization marks a significant milestone for Hippo Harvest, which also launched its butter lettuce toretail buyers in early 2026. Together, the two products anchor a growing line of indoor-grown greens built for year-roundconsistency. Hippo Harvest's hybrid assortment blends greenhouse and organic field-grown greens to deliver broadervariety and reliable supply in a sector increasingly affected by climate volatility.
At the center of Hippo Harvest's model is a proprietary robotic growing system that uses Autonomous Mobile Robots(AMRs) and machine learning to monitor, tend, and harvest plants with precision at every stage of growth. The upgradedsystem uses robotic ‘tractors’ to automatically respace growing modules throughout the growth cycle, maximizing spaceefficiency and yields at the farm level. The next-generation system funded by this round is designed to increase throughput,reduce cost per unit, and accelerate the company's ability to bring new varieties to market at scale.
"Closing this round and bringing spinach to market in the same moment is a real signal of where Hippo Harvest is headed,”said Eitan Marder-Eppstein, CEO and co-founder of Hippo Harvest. “We've spent years building a system that can growcertified organic greens consistently and at a price that works for both retailers and consumers. This investment lets us dothat at the next level of scale."
Source: Cox Farms July 9, 2026 news release