Nature Fresh Farms unveiled its refreshed packaging, designed to enhance the emotional connection between consumers and the fresh produce, at the International Produce and Floral Show in Atlanta, Georgia, October 17, 2024. 

“At Nature Fresh Farms, we’ve always focused on delivering the freshest, most flavourful produce to our customers, and this packaging refresh reflects that commitment,” said Matt Quiring, senior vice-president sales and marketing.  “We want our consumers to not only taste the freshness but feel it—from the vibrant colours to the juicy flavours that burst from every package.”

The updated packaging strategy -- spanning premium tomatoes on the vine, sweet strawberries, medley snacking tomatoes, seedless mini sweet peppers and baby cucumbers -- aims to draw consumers in by celebrating the rich flavours and meaningful experiences of sharing fresh produce. Food is both emotional and experiential, and Nature Fresh Farms aims to convey this through its brand. 

Source:  Nature Fresh Farms October 21, 2024 news release