Nature Fresh Farms becomes the only greenhouse producer to grow and market organic, greenhouse-grown strawberries in North America.

“Nature Fresh Farms is always looking for ways to support our customers by listening to their challenges and addressing their concern,” comments Matt Quiring, senior vice president, sales & marketing, Nature Fresh Farms. “One such challenge was field berry supply, particularly ongoing weather and water challenges that continue to impact field growers, causing inconsistent supply. Our organic greenhouse berries address this concern, providing peak supply while field grown is most depleted and filling in supply gaps.”

Nature Fresh Farms’ controlled environment agriculture growing practices boast further advantages, requiring approximately 70 per cent less water for strawberry crop growth, while allowing for increased crop cleanliness and closer to market production when compared to field.

“Greenhouse-grown berries are the future, and we know that also includes organics,” states Quiring, explaining that greenhouse farmers, don’t face the challenges of weather, drought, fire, or overspray that field famers do.  “Because of this, greenhouse farmers are able to provide a more favourable crop that is consistent in flavour, freshness, quality, and availability and provide consumers with a fresher berry that is selected for taste and eating experience versus shelf life and transportability.”    

With its new 45-acre organic strawberry facility coming online in Delta, Ohio, Nature Fresh Farms is focused on developing retailer partnerships within the berry category, noting the increase in organic purchase trends over the past several years.

Source: Nature Fresh Farms July 20, 2023 news release