The former executive of Fertilizer Canada is set to start March 17, 2025 with the goal of having the voluntary code come into effect in June.

The Leamington-Ontario based association has hired Matt Marchand as public affairs and policy analyst.

Veteran brand marketing expert, Chris Veillon, will bring his experience to Topline Farms in the areas of brand strategy, consumer engagement and innovative marketing approaches.

Norfolk County apple grower Chris Hedges will serve as the 2025 chair. The first-generation grower has been active in the industry at the provincial, national and international levels for many years.

Veteran produce executive, Steve Roosdahl, will build on his 29 years at The Oppenheimer Group, by bringing operations, technology, and supply chain management experience to BC Fresh.