Jocelyn Gibouleau, Les Productions Margiric, is testing iceless broccoli, thanks to an innovation of Verdant Technologies. The HarvestHold Fresh sheet contains 1-MCP, packed at the bottom of each box to slow down the respiration rate. Matt Aronson, Verdant Technologies and Tom Pierce, Sobeys, join him in the field in Laval, Québec to track broccoli from the field to a Sobeys distribution centre and store.