Veteran brand marketing expert, Chris Veillon, will bring his experience to Topline Farms in the areas of brand strategy, consumer engagement and innovative marketing approaches.

Norfolk County apple grower Chris Hedges will serve as the 2025 chair. The first-generation grower has been active in the industry at the provincial, national and international levels for many years.

Veteran produce executive, Steve Roosdahl, will build on his 29 years at The Oppenheimer Group, by bringing operations, technology, and supply chain management experience to BC Fresh.

Beth Patillo continues to chair the committee that reviews proposed updates to the CanadaGAP Food Safety manuals. Two new members have joined: Lily Indajati and Nirmal Dhaliwal.

Kate Helmore, currently based in Vancouver, has been tapped for the newly created beat of agriculture and food policy reporter. One of her first stories was titled: “Canadian fresh-produce growers get more financial protection under amended…